Born in Kuala Lumpur, I took an unconventional creative and innovative path into Marketing. My background is in Service Design (HCD), Market Research and Data/Insights Visualisation. I use Data Analytics, Research and Design Thinking methodologies to ideate and drive new concepts as well as to refine customer/user experience across organisations and clients I’ve worked with.

Based in Melbourne, Australia, I am an advocate of Experience and Innovation Design, Marketing and Data. My specialities are in Strategic Planning and Digital Transformation.

When not on the Mac, I am usually found either in the kitchen curating new recipes, training for my next marathon/triathlon or being a pawrent to my Groodle, Covey.